FINAL FILM: SHAMELESS MONEY

Target Audience Prezi

Target audience prezi from BaconAndCats

Changes to our original idea

CHANGES TO OUR ORIGINAL IDEA

Originally we were going to have a father whose daughter gets kidnapped but we could not find a convincing actor to play a father. Rather than compromise the professionalism of our film we decided to change the father to a boyfriend of the girl who gets kidnapped. This suited us better as we were able to find a young actor who could really sell the role of a drug dealer.

We initially wanted the kidnappers to drive a van but we could not find someone with a van. Instead we asked a friend with a black car if he would drive for the film and we use his car for the kidnappers’ vehicle. We wanted the vehicle to be black as it shows the kidnappers are professionals and symbolises they are bad characters. We also liked the idea of putting the girl tied up in the boot of the car because it makes the kidnappers like more violent as they have no concern for the girl’s safety.

In our original idea we were going to show a drug deal so the viewer knew the boyfriend, Jason, was a drug dealer and to establish he does not earn a lot of money so he deals drugs. We then decided to change this idea because of the common stereotypes of drug dealers – they are trouble and bad. We did not want the viewer to dislike Jason because he is the protagonist and we wanted them to empathise with the situation. So instead of filming the drug deal scene, we decided to show Jason at his home with eviction notices to show he is in a difficult financial situation. We also show him taking drugs showing he is a victi m of drugs and didn’t choose this lifestyle.

The last thing we changed was the location of the torture scene. Originally we were going to set in a Joe’s garage but it was too much effort to completely clear out his garage, so instead we picked a room in the school that looks like an abandoned building. This worked better because it meant there was a more realistic point for Jason to handover the ransom to the kidnappers and the kidnappers’ hideout was more professional than just an ordinary garage. This enforced the idea that the kidnappers had lots of power because they work for a rich drug lord.

Survey

To get some feedback on our film, we showed it to a focus group made up of five individuals - all of whom were in our target audience (young males classes D to E). We sent them the film opening and then set up a survey on facebook to ask them some questions.

The purpose of these questions were to see if we would be able to attract our target audience. It also allowed us to see if there was anything people did not like about our film so that we could change it before we submitted it to make it as good as possible. Fortunately the survey showed that they enjoyed the film and it gave off the impression we intended it to have.

All five members of the focus group correctly figured out the genre - this is good as it means we successfully used the generic thriller conventions. All of them also said they would like to watch the rest of the film meaning our opening was successful in gripping and attracting the target audience. Also they all said they would recommend it to friends meaning it would get good word of mouth and encourage more of our target audience to watch the film hopefully making it a success.

Risk Assessment

When filming we must follow several safety rules and regulations, we must also use simple common sense when filming. Some of our locations contain danger but can be easily avoided with simple common sense. Our starting location of Ward Royal contains the following dangers:

• When filming on a road we must be aware of approaching cars, when filming near hidden corners we need to have someone with a full view of approaching cars.
• Filming at heights for some shots can cause some danger or potential damage to the camera, we must make sure we hold the camera through the strap.

The second location we use is Jason’s house this location contains minimal danger:

• The use of fake drugs is a potential health danger, we used flour because we know it can be easily digested. We needed to get the shot right on the first time because our actor couldn’t repeat it constantly.
• One shot contains Jason hitting a fridge in anger, this must be shot well and acted well without causing any pain to our actor.

We then finally use the location of a toilet to act as our kidnapping location:

• One shot is the swing of the steel bar, this shot must be taken with care but also look professional, the fact we took the shot from behind Lucy allows us to take more of a space between the characters.

Shooting Schedule

Shot list: